Digital Classifieds Group (DCG) is excited to announce the acquisition of www.Yula.la, Laos’s leading general classifieds website.
Created in December 2012 by French national Christophe Eyquem and his Laotian wife Kimthong Luangvilay, the site has grown to become a trusted brand for online shoppers in Laos and the most trafficked site of its kind in the market. The site hosts the largest collection of real estate, automotive, electronics and general product listings currently online in the Lao People’s Democratic Republic.
DCG acquired a majority stake in Yula.la in March 2017, while the founders, Eyquem and Luangvilay, have remained minor shareholders of Yula.la and will continue to contribute their market knowledge and technical expertise to the business.
Mathew Care, CEO and Director of the DCG Group, notes that, “Laos offers an extremely exciting new market for us – with fast growing Internet penetration rates, consistently high GDP per Capita growth and strategically located alongside Cambodia, another market in which we have risen to become a strong player in the online classifieds sphere”.
“Furthermore,” continued Care, “we are extremely pleased to have formed a partnership with Christophe and Kimthong moving forward into a new phase of growth for Yula.la. As with all our ventures in all of our markets, we clearly understand the strategic advantage of working closely with local partners”.
Eyquem, co-founder of Yula.la, said, “I am pleased to join such a dynamic group as DCG, and have found the right partners with the experience of the board of directors and management. Working with directors such as Tim White, ex-CEO of leading Australian real estate portal, www.allhomes.com.au, is a truly exciting prospect”.
“Myself and my wife Kim have created Yula.la to provide a fast, easy and very simple way for people in Laos to buy and sell online. Since the launch in 2012, we have seen a steady increase of traffic and user engagement, and we always wanted to see Yula.la grow to the next level. I am confident that the experience and capital support of DCG will help Yula.la to maintain its leadership across the Laos online space”, concluded Eyquem.
New Zealand national, James Whitehead, currently director of content of Realestate.com.kh, DCG Group’s market leading real estate portal in Cambodia, will direct the Yula.la operations in-country in Laos, transferring from Phnom Penh to Vientiane mid-way through 2017.
Digital Classifieds Group (DCG) is based in Australia with a portfolio of South East Asia and the Pacific’s leading and fastest growing online classifieds portals, reaching over 30 million users per year via both general classifieds and real estate classifieds websites.
For more information about DCG and the Yula.la acquisition contact Mathew Care at +61 409 598 227